ProfessionalQuality
From form, to function, to fragrance – Milbon products are tailored to streamline the exceptional work of haircare professionals.
For All Customers
Striving to fulfill each and every wish of our customers
We embrace the rich diversity of perspectives on what makes beautiful hair. Milbon’s product lineup unleashes solutions to meet the myriad expectations of all customers.
Our Formulations: A Synthesis of Concepts and Expertise
Incorporating the ideas and passions of haircare professionals into our product development
Haircare professionals bring the most unexpected and alluring ideas into the world with their craftsmanship. Borrowing the discerning eyes of hair care professionals, Milbon formulates its chemical agents to elevate the results created by the fine movements of their fingertips and techniques. Paying attention to details, from elasticity, penetration, and coagulation to color modification, our formulations fuel the success of haircare professionals at every step.
Developing Oil-bonded Glycerin*1 and a dual-layer coating formula*2
Elujuda Bleach Care is a series of oil-based products providing both silkiness and manageability to bleached hair.
With the spread of hair bleaching since around 2019, demands have been growing for more lightweight, bouncy hairstyles. As a result, haircare professionals and their customers are facing a new and changing set of concerns, such as tangling, unmanageability, and dryness, as well as picking the right oils to eliminate concerns like these.
Developing Oil-bonded Glycerin*1 and a dual-layer coating formula*2
Elujuda Bleach Care is a series of oil-based products providing both silkiness and manageability to bleached hair.
With the spread of hair bleaching since around 2019, demands have been growing for more lightweight, bouncy hairstyles. As a result, haircare professionals and their customers are facing a new and changing set of concerns, such as tangling, unmanageability, and dryness, as well as picking the right oils to eliminate concerns like these.
One haircare professional in particular, who would later be involved in the development of this product, succeeded in crafting the ideal silhouette, featuring a lightness in movement without the unwanted volume and frizz, even with bleached hair. This hairstylist was particular about their blow drying technique–to avoid applying excessive tension by pulling the hair as much as possible. In order to make this technique easier to reproduce, Milbon studied how to improve oil's ability to spread in bleached hair and how to control frizziness. These studies discovered Oil-bonded Glycerin, an ingredient that combines glycerin and oil. With its high affinity for both water and oil, it allows the oil to spread evenly over bleached hair and loosen the hydrogen bonds inside the hair. Furthermore, a dual-layer coating formula was developed to create designs with lightness in movement, using heat from a hair dryer to separate low-viscosity oil from high-viscosity oil, achieving both silkiness and manageability.
Polyglyceryl-3 polydimethylsiloxyethyl dimethicone [Hair protection ingredient, hair moisturizing ingredient]
Dimethiconol, ethylhexyl palmitate [Hair protection ingredient].
Packaging Design
Milbon product packaging is designed in consideration of distinctiveness and practicality at salons, from embodying the brand identity to ensuring durability and convenience.
Packaging is the face of our brands. Therefore, we at Milbon believe that they must not only feature exquisite design symbolizing the brand's identity, but also be practical.
We have therefore established the following design principles, providing special consideration toward their use in salons:
- For any item a haircare professional may use with wet hands, use stoppers, grooves, or other anti-slip material around the body of the container to prevent slippage.
- To facilitate easy and accurate product identification at salons, employ designs with large characters and optimized colors, especially for professional use items such as hair coloring agents.
- To facilitate quick and convenient application, adjust dispenser pump load.
Packaging Design for the milbon Global Hair Care Brand
A marriage of beautiful design and ease of use, serving our customers across the globe.
milbon is Milbon's namesake hair care brand, using professional in-salon experiences to awaken the world to the value of salon care. The brand's packaging has been carefully designed to meet diverse user expectations, regardless of any barriers of culture, language, nationality, age, or gender.
The milbon Premium Position Line (milbon Luxury Line in USA), launched in 2021, features black and gold core color tones, combining luxuriousness and opulence to deliver borderless aesthetics to the world. Item names and their taglines are adjusted in refined, minimalist detail.
In addition, this line’s glass containers not only embody the aesthetics of the brand, but are also rigorously tested in-house for breakage resistance, and take practicality into eminent consideration.
Scent
Exciting all those around with pleasing, evocative scents.
In addition to appealing to people’s senses with our brand identity, we design scents based on specific assumptions of the actual environments in which our products will be used.
Taking the salon as an example, we envision the entire scenario, from the space to the haircare professional's particular usage environment, to the customer's state and movements, and even to the surrounding customers. We also go beyond the scent of a single item in isolation, considering the elements of other surrounding scents and determining the most optimal scent after repeated testing to ensure a pleasing, evocative sense to all those around.
Listening to the Voice of Professionals
No product is developed without putting ourselves into the user’s shoes.
Haircare professionals are constantly on the cutting edge of beauty, and their voices and experience drive our product development. In order to gain a deeper understanding of trend shifts that these professionals are navigating on a daily basis, and in turn to reflect these in our products, our product planners and even our researchers visit salons across Japan.
